I find the whole "taste" thing fascinating.
I was brought up (late '70s and '80s) in an environment where taste was irrelevant. You ate what was put in front of you, and you did it as quickly as possible. Not "liking" it was NOT an excuse for not eating it.
As a result I absolutely CANNOT describe taste, or really even remember it in any detail. I know what I like, and can remember the situation where I got it. I can remember (& describe) texture and looks. For example, I went to Flat White for the first time this week. The espresso was stunning. I can't describe what it tasted like though, other than "like espresso should do"
, It was a darker red colour, with more pronounced flecking than the shots I pull at home and a touch smoother. It also didn't need any sugar (I usually use 1/2 a spoonful in my espresso shots). The same goes for food. I *know* the organic beef from Daisy the (unlucky) cow my SO bought from Borough Market last weekend was "beefier" (& therefore "better") than the usual Sinsbury's fare.
I wonder how many more people there are like me out there. I'm gradually (mostly due to effort from the missus) experiencing better and better food (It's nice, but I do view it as a luxury. If all that is available is cr@p, then I'm still happy to eat it - she won't). I'm driving the coffee thing, because I drink more of it, and its kinda turning into a hobby (and there's good guidance from TMC about what I should be experiencing
). I suspect for most people, buying "good quality" foodstuffs is a fashion thing. Taste is secondary to being seen in Waitrose with a trolley full of organic/fairtrade/whatever food. The same is true for coffee. All the Sloaney/S'only types in our office turn up with their Nero takeaway lattes in the morning, not because it's good coffee, but because it matches the look of their Prada bag and Jimmy Choos. It's (relatively) expensive, it's trendy and it's easily available, therefore it's the "done thing". I'm one of 2 people in the office with a machine (and the other one is a pod thing), so I'm the only one with any experience that things CAN be better.
FWIW (with relevance to the initial post), I avoid *$ like the plague, because it never actually tastes of anything at all. Nero is "Ok", not great but you do get a pretty consistent standard and it does taste of coffee. Their macchiatos are acceptable as a quick "fix". I never seem to be near a Costa... Beans for home use WILL come from Monmouth though...