View On-line 'This is Coffee'

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View On-line 'This is Coffee'

Postby double_shot » Fri Jul 02, 2010 11:35 pm

Not sure if this has been posted here before sorry if it has sorry. I haven't had a chance to view it yet.

If it's new to you enjoy.

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Postby BunaBoy » Wed Jul 14, 2010 9:19 pm

Hi double_shot,

I just love this little film it's fabulous..... hadn't seen it before... so thanks for posting it.

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Postby bruceb » Thu Jul 15, 2010 7:40 am

The film was made in 1961 by the Pan-American Coffee Bureau and the Norwegian Coffee Brewing Institute. What I find really interesting is the talk about care, about water (with no details of what good water might be) and time, but no mention whatsoever of coffee quality, blend or most importantly, freshness. Open a can of pre-ground sawdust and then carefully brew with a percolator. Yummy!

In contrast, I once saw a short documentary in German, also made in the 1960s and it stressed the need for owning a home grinder (it showed a wooden hand grinder like a Zassenhaus) because coffee loses its freshness and aroma within hours after grinding, as it pointed out.
Three Francesconi (CMA) espresso machines - Rossi, San Marco, LaCimbali, Faema and 2 Mazzer Major grinders- CoffeeTech Maggionlino, Hottop, Alpenröst and HW Precision roasters.
I decided I needed a bit of a change so I roasted some Monsooned Malabar. That was a change!
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Postby davidbondy » Thu Aug 05, 2010 3:18 pm

There is also a really funny version of this same film but with a voice-over added by Josh Way.

It is on You Tube and you will find it here:

I think is a significant improvement on the original!

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