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CakeBoy
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 Posted: Jul 02, 2007 - 10:08 PM
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Excellent  |
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Gadders
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Posted: Feb 26, 2008 - 11:51 PM
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Location: Nottingham
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Well, i saw Black Gold on more 4 tonight. Got to say i do agree with Steve on this; it seems the film is only in existence to glorify fairtrade and pull at heartstrings rather than to seriously look into ethiopian coffee, 'fair' trade and alternatives and exploitation of the big players in coffee.
Shame really! |
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Post subject:
Posted: Feb 27, 2008 - 12:03 AM
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Joined: Dec 03, 2005
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Gadders wrote:
it seems the film is only in existence to glorify fairtrade and pull at heartstrings rather than to seriously look into ethiopian coffee, 'fair' trade and alternatives and exploitation of the big players in coffee.
Phil, isn't this the point of the film anyway? I think the whole mission of it was to do exactly as you have said? |
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bruceb
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Posted: Feb 27, 2008 - 06:06 AM
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Joined: Apr 04, 2004
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Location: Northern Hesse, Germany
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Just like the political propaganda that has been used for hundreds or thousands of years, just like the advertising propaganda that is used to coerce people into buying things they don't need and are not good for them. Maybe it's the mission that is wrong, not the film.
Maybe it's a bit like the Starbucks story. Being successful does not necessarily mean being right.
I did just notice that there have been more than 10,000 views of this thread. That's pretty amazing. |
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Gadders
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Posted: Feb 27, 2008 - 05:24 PM
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espressomattic wrote:
Gadders wrote:
it seems the film is only in existence to glorify fairtrade and pull at heartstrings rather than to seriously look into ethiopian coffee, 'fair' trade and alternatives and exploitation of the big players in coffee.
Phil, isn't this the point of the film anyway? I think the whole mission of it was to do exactly as you have said?
Well yes, thats what im saying. The film makers have decided to look solely at fair trade and singled out starbucks for particular critique.
Thats all well and good, raising awareness of the issue but it could've been so much better imo. |
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Post subject:
Posted: Feb 27, 2008 - 08:08 PM
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Joined: Dec 03, 2005
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Yes it may well could have been, but it set out to do what it did. That being the case you can't really moan about it not doing what you want it to do. Not arguing here Phil, just be Devils Advocate 
Face it, you are never going to see a film based just on coffee are you? It would not appeal and would certainly not draw thwe masses. There has to be some sort of political agenda there eh? As much as I like coffee, I would not want to sit through and hour of purley Ethiopian coffee...needs to have an angle. |
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bruceb
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Post subject:
Posted: Feb 27, 2008 - 09:09 PM
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| Right, but it could have taken a more objective look rather than sucking up the FairTrade propaganda. |
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Three Francesconi (CMA) espresso machines - Rossi, San Marco, LaCimbali, Faema and 2 Mazzer Major grinders- CoffeeTech Maggionlino, Hottop, Alpenröst and HW Precision roasters.
This week I are pleased with my new grinder and LM baskets.
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leecb
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Posted: Feb 27, 2008 - 09:38 PM
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Joined: Jan 30, 2006
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Location: London
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Propaganda seems all the more effective when based on a "human interest" story and in using the case of a man who has seemingly devoted his life to the plight of the less fortunate, they have indeed manipulated the emotions of the viewer.
I didn't really see it as sucking up to the fair trade movement although I am sure that they could have been more even handed and discussed other options, unfortunately the whole CofE concept was not really appropriate as this was a discussion of African trade at root.
Fair trade is simply one mechinism for trying to help some of the worlds farmers achieve a better price for their goods. I think any system that rewards them for quality is equally valid and should be encouraged but is not always practical in an environment where the prospect of investment in improvements to practise and product take a back seat to the need to feed their children and themselves, let alone education
I saw it's main problem as being one of over-simplification of the problem, although I accept that in going the the WTO meeting on 2003 they were trying to address some of the inequalities of trade especially as it pertains to farmers in Africa and subsidies for farmers in Europe and the US. I think this was in fact a story about this and not especially a story about coffee.
It seems to me it was really a discussion about poverty and how the people of Ethiopia don't want to be reliant on aid from the West forever, and presumably more especially the fact that much of their wheat comes from the US where the farmers are getting the very subsidies that the IMF and World Bank have told african countries they cannot give their own farmers.
The whole story is obviously complicated by the fact that coffee is a commoditised product, and the farmers are at the mercy of four big multi-nationals who presumably neither know nor care about the plight of the farmer, the fact that Ethiopia is on the verge of famine and that the Red Cross is setting up feeding stations because the farmers cannot get a living wage from coffee growing any longer.
I do accept many of the criticisms of the film, but if you change the product to one that we have no vested interest in it is a valid story about the first world versus third world inequality of trading practise. |
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Gadders
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Post subject:
Posted: Feb 28, 2008 - 12:17 AM
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Joined: Jun 10, 2006
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bruceb wrote:
Right, but it could have taken a more objective look rather than sucking up the FairTrade propaganda.
Hehe I agree matt, although brucey has once again typed the words right out of my mouth!
Thing is...what happens when we all forget about our *so last year* 'fair trade grated cheese' and move onto other more fashionable morals, perhaps 'moth friendly light bulbs' or whatever campaign bob geldoff launches next? Etheopia gets totally forgotten about... |
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