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Square Mile Coffee Blog
Penny University – Press Release
Wednesday, July 14, 2010 - 11:20 AM - 4 years, 4 months ago   - 1. TMC Members' Coffee Blogs  - James and Anette's Square Mile Weblog
In early May, our friends at Aesop offered us use of one of their spaces for a three-month period, and Square Mile Coffee Roasters were suddenly presented with an opportunity to create a retail space of a starkly original nature. We thought first and foremost about what we could bring to the London coffee community that had until now been absent. We debated amongst ourselves over what we could create that would be focussed, different, precise, and yet welcoming and approachable. What we came up with was Penny University. Forsaking espresso entirely, we set about bringing to Londoners a side of coffee that had until now been tremendously underrepresented in a commercial environment, despite its near fanatical following amongst coffee professionals and devotees alike. Through Penny University, we brought filter coffee to the forefront, and aimed to portray it as accessible, lingering, constantly evolving, and most importantly, delicious. Since opening our doors, the positive responses from our guests has been truly overwhelming. Similarly, the number of home brewers and grinders that have made their way into people’s homes through our store is truly wonderful and very encouraging. We have learned a tremendous amount about our coffees, the brewers that we stock, and most importantly about just how receptive to new ideas and the nuance of great coffee the London public are. But now, in mid-July, that three month period is coming to a close. Despite having the opportunity to continue Penny University for a longer period, we’ve had a tremendously difficult decision to make. After a great deal of debate, and careful, considered deliberation, it’s with slightly mixed emotions that we announce that Penny University will be closing for business at 4:00pm Friday 30 July. We genuinely feel that Penny University has burned very brightly, and served a great purpose in the London coffee community. We also feel that there are opportunities now for us to expand upon what we have started, tested, and learned from at Penny University. When and where those opportunities are likely to arise and be deployed is still largely unknown, but we eagerly look forward to the opportunities that await us in future retail endeavours. It would be remiss of us not to deeply and sincerely thank the following people: Tobias Cockerill, for diligently and tirelessly working one of the most demanding and exhausting coffee bars in the world, and for representing both our company and the craft of coffee brewing in the most professional, yet approachable way possible. Alex Goforth and Gwilym Davies, for also working the bar despite their already busy schedules, and doing so with great competence and affability. Anette Moldvaer, Jessica MacDonald and John Gordon, for providing the essential, yet often thankless and overlooked support of sourcing, roasting, production and build-out. Paul Stack of Marco Systems, for unwavering technological generosity and support, and everyone at Aesop for being such wonderful hosts. And finally our deepest thanks to each and every guest who took a seat at our bar, placing their trust in us as both baristas and hosts, accepting and embracing our limited range and policy of no condiments. We hope that we managed to show you just how easy it can be to produce simply wonderful and delicious coffee at home, and we hope that your time in our store was rewarding, informative, but most importantly, enjoyable. In months to come we will be exploring future retail opportunities, and fully expect that our Penny University bar will be featured prominently in the next project we undertake. For now, however, we’d like to say concisely and succinctly, thank you. Tim Williams & James Hoffmann Square Mile Coffee Roasters

Webshop closed Thursday 24th June
Sunday, June 20, 2010 - 02:59 PM - 4 years, 5 months ago   - 1. TMC Members' Coffee Blogs  - James and Anette's Square Mile Weblog
Due to our commitments at the WBC we won’t be able to roast and ship coffees as we usually would on Thursday 24th June. We’ll be roasting again on the Monday 28th as usual, and tomorrow’s roasting (21st) will also be as usual. Sorry for any inconvenience caused!

Opening drinks at Penny University
Friday, June 18, 2010 - 11:54 AM - 4 years, 5 months ago   - 1. TMC Members' Coffee Blogs  - James and Anette's Square Mile Weblog
Opening drinks at Penny University
Thanks to everyone who came down to help us celebrate the launch of Penny University. It was busier than we expected, and we were pleasantly surprised so many people wanted to drink coffee rather than the free beer! With the WBC coming to town next week we expect things to be a little busier than usual, but there should be some great conversations at the bar – which we’re all really looking forward to. Keep an eye on the Penny University twitter for updates of guest coffees, new lots hitting the menu and everything in between. Penny University Website

A little launch party
Wednesday, June 16, 2010 - 09:28 AM - 4 years, 5 months ago   - 1. TMC Members' Coffee Blogs  - James and Anette's Square Mile Weblog
Despite having opened our doors three weeks ago, this Thursday evening Penny University will be open from 6:00pm – 8:00pm to celebrate our launch. Our neighbours on Redchurch – Aesop and Sunspel – will also be open for the evening, and all three stores will be serving drinks. Join us for a celebratory Capao, Yirgacheffe, or perhaps a 5AM Saint Amber Ale from Brew Dog. Penny University Opening Drinks: Thursday, 17 June 5 Redchurch Street Shoreditch, E2 7DJ (map ) Drinks: 6:00pm – 8:00pm

UBF 9 -Buckle up!
Thursday, May 27, 2010 - 04:21 AM - 4 years, 6 months ago   - 1. TMC Members' Coffee Blogs  - James and Anette's Square Mile Weblog
With almost a year’s worth of UBF’s under the belt it is time tie up some loose ends. So grab a partner, grab a belt and tie yourselves up! For this challenge we want you put your teamwork to the test. 2 baristas strapped together leaving only 2 arms will have to make an espresso, a cappuccino, and an aeropress. It will be a head to head battle against another team with the fastest team going through to the finals. Time penalties will be deducted for spills and poor quality drinks (at the judge’s discretion). Location: Taylor St Baristas Unit 3, 125 Old Broad st Bank (nearest tube Bank, take exit 2 to Threadneedle st) Date: 2 June, 2010 Time: 7pm BYO drinks (tesco extra is located 50 metres away on Old Broad st) All monies raised go to Coffee Kids ! Tickets to compete sold here ! Please note that each member of the two man team has to buy one ticket each! Audience: £5 on the door!

New Coffee: Capao
Wednesday, May 26, 2010 - 06:53 PM - 4 years, 6 months ago   - 1. TMC Members' Coffee Blogs  - James and Anette's Square Mile Weblog
New Coffee: Capao
We’ve just added the Capao to the webshop. We’re loving this coffee, and it made its debut on the menu at Penny University this week. The response has been great and if you want a coffee that is just delicious, effortlessly drinkable and like a Snickers in a cup then we’d strongly recommend this! Fazenda Capao – £7.00 (350g)

The Penny University
Tuesday, May 18, 2010 - 04:46 PM - 4 years, 6 months ago   - 1. TMC Members' Coffee Blogs  - James and Anette's Square Mile Weblog
On Saturday 22nd, at 10am we’re going to open the doors to the Penny University – our first retail space. We hope to see some of you there! (Though please bear in mind that there are only 6 seats at the bar) The Penny University 5 Redchurch Street London E2 7DJ map If you have any questions then just leave a comment!

Last call for Barista Buddies for the WBC!
Tuesday, May 18, 2010 - 02:44 AM - 4 years, 6 months ago   - 1. TMC Members' Coffee Blogs  - James and Anette's Square Mile Weblog
Do you want to be a Barista Buddy? As part of the World Barista Championship 2010, all National Champions competing in the WBC with be paired up with a Barista Buddy who will be there to support and help their champion. We need a few more volunteers for this year, so if you have some time to spare and would like to be a Barista Buddy, sign up! ( Local knowledge of London is useful! ) The Buddy Code of Conduct and Expectations: -Find out any needs your champion will have while in London and see where you can help them -Do not buy anything for your champion until they have approved the cost and agreed they can pay you back. -Do Not answer any competition or score sheet questions, please direct those questions to Amber Sather, Competitor Liaison. -Plan for your time together in London, when you plan on meeting, shopping trips, etc.. -Attend WBC Meet and Greet, Tuesday June 22nd 5:30pm -7:30 pm, location TBC -Fulfill any commitments you made to your barista ahead of time -Be at their scheduled practice time 30 minutes ahead of time -Be in the back for their competition time at least one hour ahead of time. Be sure to talk to your champion and find out when they want you there. -During your Champions competition time wave their flag proudly and cheer them on. In some cases, you will be their only support. -Help them clean up as much as possible after their competition time. -Be there for the announcement of the finalist -We understand that the show has a lot going on, but ask you to remember that this is the opportunity of a lifetime for many of these baristas and we want to set an example and want the competitors to walk away inspired and wanting to bring this sense of community back to their country. The WBC competition days are held at the Caffe Culture show at Olympia, Wednesday- Friday June 23-25. You might be required to be there on two of those days, should your champion qualify for the Semifinals/Fianls on the Friday and need your assistance! Email Anette with you name, age, place of work, languages spoken/cultures familiar with, competition experience, and reason for wanting to be a barista buddy.

Best of Panama 2010 tasting
Tuesday, April 27, 2010 - 01:27 PM - 4 years, 7 months ago   - 1. TMC Members' Coffee Blogs  - James and Anette's Square Mile Weblog
Best of Panama 2010 tasting
The Specialty Coffee Association of Panama hold a yearly ‘Best of’ competition for their coffee producers, but this year they are doing things a little differently! Instead of bringing in the international jurors to cup and score the samples in Panama, they have sent the samples out to selected jurors, to be roasted and cupped in labs across the world! Anette has been honoured to be chosen as one of these jurors, and while all of SQM will be cupping the coffees according to Best of Panama protocols, only Anette’s scores will be calculated towards the final result. As part of this year’s Best of Panama, we’ll be opening up for the general public to come along and try some of the samples as well. If you want to come along to try some of the best coffees in Panama this season, you are now able to purchase a £10 ticket through our webshop . Places will be limited, so first come first serve! You’ll be given the option of cupping the coffees using the SCAP cupping form, or to just enjoy them with out having to score! The cupping will take place at the Square Mile Coffee Roastery on Saturday May 1st, 2pm.

UBF 8 -The Blindfold Challenge!
Thursday, April 22, 2010 - 01:36 AM - 4 years, 7 months ago   - 1. TMC Members' Coffee Blogs  - James and Anette's Square Mile Weblog
Ah yes, the UBF is back, tougher and fiercer than ever! After a League break where we saw several of our UBF contenders take their battle onto the white tablecloths of the UKBC stage, the real, gritty throwdown is back where it belongs: the murky depths of roasteries and shops of London. Next up: Hosted by Kaffeine of Great Titchfield Street, a challenge so brutal you’ll be scared to come watch- which is only fair since our UBF’ers won’t see a thing either! Head to head, two baristas will be blindfolded and guided to the steamwands by their chosen seeing eye helpers, they’ll get to steam once, be provided with one cup and shot each, and they have to pour their best latte art guided only by the voice of their aide. Winner progresses to the next round. Rules entirely subject to change! Buy your ticket to compete , pack your milk pitchers, pick your helper, don your wellies and be at Kaffeine Wednesday the 28th, 7pm. Audience: Space is limited, so please email Kaffeine or twitter at them @Kaffeinelondon to say you’re coming! £5 on the door or free with beer/food as usual!

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