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Wednesday, October 03, 2012 - 01:58 PM - 2 years, 6 months ago   - 2. Other Coffee Blogs  - Tim Wendelboe
FOR THOSE OF YOU who know a little Spanish, you know that oro means “gold.” Here in Guatemala, oro is also the word we use for green coffee. To us, green coffee is a very liquid commodity that is “as good as gold.” Ironically, before this oro, or green coffee, is dry-milled, it actually looks like gold due to its golden parchment (assuming it has been wet-milled and dried). But at this stage, we just call it pergamino. Through our years of growing oro and selling it to exporters, we learned that beans have the potential to change hands more than a dozen times between leaving our farm and arriving at the roaster’s door. This changing of hands can be quite risky, as better coffees are commonly swapped out for lower-quality coffees or stolen before they move on to the next link in the chain. In an attempt to alleviate those risks, and in the hopes of building direct relationships with the roasters who were buying our coffee, we decided to export our own coffee and guarantee it from our farm to the roaster’s door. Of course, exportation brings its own unique set of risks—with all of the guards we have to hire, you’d think we were moving actual gold instead of beans. For us, exportation starts upon completion of the processing. After wet-milling, fermenting and patio-drying half a million pounds of cherry, we truck it down the mountain to the city of Huehuetenango. Here we strategically store it in our garage, a friend’s spare bedroom and at a nearby bible school until the last truckload arrives. About 72 hours before export day, we arrive at our dry mill before sunrise. The guards at the gate write down information on each person and vehicle coming in and out. There are few cars out on the road and you can hear a pin drop inside. Our voices echo through the warehouse. There are probably 70–80 containers worth of coffee already milled waiting to go out. Our special order of less than three containers is just a hiccup in the mill’s schedule, yet the attention to detail is impeccable. I’ve hired out a few larger trucks that will bring in 20,000 pounds of pergamino at a time. Each time the barista

Tuesday, November 30, 2010 - 08:51 PM - 4 years, 4 months ago   - 2. Other Coffee Blogs  - tonx
I’m migrating servers and doing some upgrading and updating of this site. Hopefully it wont be down long and when it returns you’ll not need to update your RSS feeds or experience any other trauma. And maybe, just maybe, I’ll post something to justify your continued monitoring.

it started with a girl…
Thursday, September 02, 2010 - 08:01 PM - 4 years, 7 months ago   - 2. Other Coffee Blogs  - tonx
it started with a girl…
Yesterday marked for me 10 years of unbroken daily coffee consumption. Some glimpses of my coffee pre-history: Maxwell House, a percolator, a kitchen with yellow cabinets in an old farmhouse in rural Indiana. My mom would make a pot every morning before going out to feed the animals. I vaguely remember tasting it on a few occasions and thinking it was disgusting. It probably was. East Village, 1992. I’d made a hangout of a place called Cafe Limbo. They served mochas in giant bowls. doesn’t really taste like coffee. New York City. 1995-ish. Fashion week. I’m in a tent at Bryant Park backstage at a Calvin Klein show that I have no business being at. I’m standing next to Charlie Rose and Barbara Walters and attempting (probably unsuccessfully) to look nonchalant. There is an espresso bar, I think it was set up by Timothy’s Coffee. I take a cappuccino and am surprised to find I like the taste of it. I file away this dangerous tasty drug discovery, vowing to only use it when the need is extreme. Midtown. Rat race. I’m working at a large healthcare nonprofit. I wear a tie to work. Starbucks is nearby and they have silly espresso based beverages that I indulge in only when I’m really in a crunch and need an energy boost. I regard coffee with suspicion, addiction to a stimulant seeming like a bad path. Amsterdam. 2000. I’m in Holland for a couple weeks visiting family, smoking and bicycling and occasionally drinking coffee because ordering juice at these coffeeshops all the time starts to feel lame. Burning Man festival. 2000. I’m there with my close friend and roommate from Brooklyn, camped among old and dear friends. I have an enormous crush on my roommate’s sister (let’s call her Joanna) who lives in Oregon and is also at Burning Man. I almost postponed my Holland trip earlier in the year to see a Bowie concert with her. I think knowing she’d be at this event was the thing that put me over the edge to attend. I’m not sure I can encapsulate in any useful way what Burning Man is/was like if you’re unfamiliar. Transmundane. Intensity and profundity. Excess and exhaustion. Meltdowns and Epiphanies. And sometimes just a lot of dust in your lungs, general awkwardness and the all consuming desire for a shower. A few days into the event I was having a meh Burning Man. Babysitting other people’s dramas, struggling with the construction of my elaborate personal geodesic dome which I designed in miniature to fit unassembled as checked baggage. Turns out making a dome the size of a tent (but 50x heavier) is as much effort as making a 20 foot tall dome. There is a lesson there. But that girl Joanna. She was camped with Oregon people clear on the other side of the “city”. I kept seeing her but we rarely had a chance for more than a few words amid all the other people and chaos. I’ll leave out a full accounting of the pharmaceutical adventurings that occured, but suffice to say by the end of the week I was feeling spent. A night of general art tourism commenced and the girl and I were part of a large posse exploring the seemingly infinite expanse of theme camps and installations. For very brief moments we could break aside, hold hands, talk - before being swallowed back into the social chaos of our group. I felt like I would collapse from exhaustion before finding any game with this dame and that would be a shame. My options for rescuing the evening seemed limited. Option number one would be to eat a tab of LSD, gambling that its stimulant effect would outweigh its consequences on my consciousness. Clearly that was a stupid idea, but it is a testament to my fatigue that I seriously considered it. The other option was to herd cats toward center camp where coffee could be obtained. It was a 16oz cup and I was nearly in the fetal position as I was sipping it. I drank about a third of it and was feeling nothing, ready to write off the evening and head back toward my stupid metal tent. Then I felt it. A second wind. A few hours later everyone in our posse was dropping like flies and Joanna and I were the last ones standing. We grabbed a blanket and headed out deep into the desert and kissed and watched the sun rise. I remember a lot about that sunrise. Bookends. The center camp cafe at Burning Man where I had cup number one in my streak (L). 10 year mark, Day 3653: Finca Vista Hermosa peaberry, Huehuetenango, roasted by the producer, the incomperable Edwin Martinez (R). I vowed I would drink coffee everyday for the rest of my life. Haven’t missed a day since. So there you have it.

pouring over
Friday, May 07, 2010 - 12:26 AM - 4 years, 11 months ago   - 2. Other Coffee Blogs  - tonx
My friend Mat and some coconspirators are launching an ambitious project to produce a magazine start-to-finish in one weekend, 48hr Magazine . My buddy Andrew Barnett at Ecco Caffe is sponsoring the team with some beans to help them power through the sleepless sprint. I created the following quick video to demonstrate to them a simple technique for the Hario V60 cone filters they’ll be using… Hario V60 pourover how-to from tonx on Vimeo . I’ve seen fussier approaches than this one and haven’t done very much experimenting or brew analysis myself, but I’ll say that this has been working pretty well for the crew at Intellivenice and I’ve really enjoyed the results.

a sip of SCAA
Thursday, April 22, 2010 - 05:59 PM - 4 years, 12 months ago   - 2. Other Coffee Blogs  - tonx
a sip of SCAA
Compelled to put the jumper cables to this blog engine to share a quick sip of some of what I experienced at this year’s Specialty Coffee Association of America gathering in Anaheim. I was privileged to attend day 2 of the report , detailing additional specialty level grading at the exchange using SCAA cupping protocols, proposed expansions of the ECX geographic indications, increases in the number of certified Q graders, and an overview of some of the underlying issues and remaining obstacles.

the new
Wednesday, February 24, 2010 - 09:30 PM - 5 years, 1 month ago   - 2. Other Coffee Blogs  -
the new

Lots of changes.

By "changes," I mean life changes. I've been listening to some old Podcast episodes lately and I'm both horrified and nostalgic, embarrassed and proud. More than anything, nostalgic.

As I've shared many times, the podcast was born out of a simple idea: I was learning so much from the many conversations I was having with more experienced coffee professionals, I thought that "for the greater good," it would be helpful and compelling to take those conversations public. Add a jolly co-host, a healthy dose of naivete, and at least a couple scoops of irreverence (arrogance?) and you had the makings of a hundred or so hours of audio. The value of that audio varies from person to person, but for me, it was a lot of fun.

Today, I listen to that podcast and I miss the circumstance that produced it, and I can't help but reflect on its demise. The jolly became much less jolly. The irreverence felt more stale. The naivete, while not gone completely, felt more and more overshadowed by experience. We're talking about about 4.5 years since the first episode after all. I certainly still have so much to learn, but I'm different now.

Everything's different.

It's been almost 10 months since I closed murky coffee, and almost 10 months since I put my 3-group La Marzocco Linea into storage. I literally dusted it off last week and hooked it all back up, giving it a few new parts like long-overdue group-boiler gaskets. Damn. That machine has made thousands upon thousands of espresso shots since it was built back in 2003, and the last four, pulled just this week, tasted as sweet and glorious as any one of those thousands.

When I first bought the domain name "" in 2004, I had a dream for an independent community of coffee professionals... just like I was happy to see Alistair's project fill that need though, and I instead decided that the website would be a group-blog and podcast. The former didn't happen quite the way I had hoped, but the podcast, to date, has had over a staggering quarter-million total episode downloads.

I'm happy to have the Linea back up and running. Not just happy, but I'm excited to know that it has a purpose, testing, training, and learning as Trish and I are building our new roasting company.

So for a whole different set of reasons, I'm dusting off the podcast. I'm dusting off the blog.

I can't make any promises right now, but it will be necessarily different from the old podcast, while hopefully retaining some of what people seemed to love so much about it. Interviews. Discussion of current issues. Introductions to coffee people you might not know. I've had the idea of a more NPR-style produced-segment program, rather than the rambling free-for-all that the old podcast was. I dunno. We'll see.

I'll try to start blogging again as well, as well as providing the opportunity for others to guest-blog on here. I'm continually inspired these days by the compelling content from James on and by the freshness of, and I could only hope to have something worthy of similar attention.

Hopefully it's truly the right time. Only time will tell. Check your iTunes podcast feeds in a few weeks, and expect a redesign of the blog soon.

Here's to a fruitful and prosperous 2010!


The Decade in Specialty Coffee part 2
Wednesday, January 13, 2010 - 07:13 PM - 5 years, 3 months ago   - 2. Other Coffee Blogs  -
The Decade in Specialty Coffee part 2
As promised, part two of a three-part retrospective on the past decade in specialty coffee.

Coffee of the Decade:

Panama Boquete Hacienda La Esmeralda 'Special'

Perhaps the most obvious pick in this lineup, the coffee known by many as just "Esmeralda" needs to be recognized not only for its own notoriety, but its impact on the wider specialty coffee industry.

In an area in Panama known as Jaramillo, a hunch inspired a 2002 exploration of the coffees on the Peterson's farm, leading to the discovery of a particular area with coffees of extraordinary quality. It was introduced to the specialty coffee world a couple years later, and it has been celebrated to the point of being called as the "sex goddess of coffee" by writer Michaele Weissman in her book, "God in a Cup."

Esmeralda Special has broken the highest specialty coffee auction price for green coffee at least three times, and had the coffee world scratching their heads and debating the correlation between price and quality, wondering aloud whether the bidding had gotten out of hand. Raising the price ceiling so high, however, had a definite trickle-down effect to other extraordinary coffees, with these exceptional coffees hitting retail shelves for $20 to $50 a roasted pound or more.

The other major impact of Esmeralda Especial has been awareness of coffee varietals. The renown coffee is of the "geisha" variety. It's apparently from Ethiopia, but still yet to be definitively and directly linked to coffees currently growing in that east African country, recognized as the birthplace of coffee. While many producers rushed to plant geisha seed-stock throughout their farms, farmers in other countries focused their attention on some of the other proven heirloom varietals: bourbon, SL-28, pacamara, among others. Until the latter part of the past decade, you would never have heard roasters or baristas uttering these variety names.

As the legend of Esmeralda Special grows, so does the idea of consumers paying over $100 a pound, or $10 for a brewed cup of extraordinary coffees. As the demand for specialty coffee grows worldwide, and prices inevitably climb, it's no great stretch to predict that we'll be thanking lady Esmeralda for clearing the way for an economically-sustainable market in the coming years.


Brazil Ipanema

Due to the sheer massiveness of this Brazilian company, but helped by great attention paid to coffee quality, Ipanema could be called the farm that linked the specialty coffee world together. From Starbucks to Counter Culture, in single-origin drip offerings to espresso blends, Ipanema coffees were everywhere this past decade. While not the most romantic of coffee-origin stories, the agrobusiness-level Brazilian producer represents the cutting-edge of large-scale coffee production, and is an undeniable force in the industry.


Coffee Roasting Device of the Decade:

Loring SmartRoast Kestrel S35

On the most part, there are two types of small-capacity (under 100 kg) roasting machines: drum roasters and air roasters. Perhaps better described as conduction and convection roasters respectively, little has changed to the fundamental design of coffee roasters in the past decade until the quiet introduction of the Kestrel from Loring SmartRoast.

Often called a "hybrid roaster" because the coffee is roasted in a drum but the heat transfer is convective, the Kestrel (and its cousin the Scirocco) is designed around a recirculation feature that essentially serves as its own afterburner, incinerating exhaust particulates and preserving heat that typical roasters radiate or blow out their stacks. This results in a significant reduction in emissions and perhaps unmatched fuel efficiency.

Global distribution has just begun, with Kestrels now installed at renown specialty roasters like Maruyama in Japan and Terroir in Massachusetts. While the specialty coffee industry generally waves the environmental sustainability banner, burning of fossil fuels and the resulting air pollution are problems that don't have many solutions yet. Further development in "green roasting" in the coming decade is both the industry's destiny and its burden.


Probat L12

The notorious Probat L12. Do a Google image search on coffee roasters, and you'll see photos of newly installed L12 after L12. Designed as a large laboratory roaster (hence the "L") by Probat, whose main business is large commercial roasting machines, perhaps hundreds of L12's are in use as small-batch and/or in-shop roasters. Infamous for being hard to clean and crippled by its inability to roast and cool at the same time (the newest "ProbatOne" L12's are shipping with two fans to change this), L12's have an important place in the hearts of thousands of roasters around the world.


Coffee Preparation Device of the Decade:

Fuji PXR3 Controller

A what?!?

Before the Slayer, before the GB/5, before the Synesso, before David Schomer's tricked-out Lineas, were the first PID temperature-controlled espresso machines known to be: the lowly Rancilio Silvia with a Fuji Electric PXR3 PID temperature controller.

Two then amateur coffee enthusiasts, Greg Scace in Maryland and Andy Schecter in New York realized that a PID (proportional, integral, derivative) controller might provide better temperature control than the typical bimetallic thermostats found in espresso machines. They announced their experiments on the USENET newsgroup, and the rest is history. The most widely installed controller has been the Fuji PXR3.

PID temperature controllers, most simply described as computers that use calculus algorithms to read and respond to temperature changes, are now in widespread use, both on devices that heat water (espresso machines, hot water dispensers), and on coffee roasters. Most recently, manufacturers are using PID controllers to control the pressure in an espresso machine rather than the temperature.

The era of hyper-focusing on temperature stability in espresso machines has somewhat come to a close, but only because flat brew temperature controls were made possible by PID controllers during the past decade. Currently the concerns have shifted to pressure profiling, with temperature profiling (actively controlling the brew water temperature during extraction) as the next horizon.

Until the Fuji PXR3, the only computers found in espresso machines were for brewing automation. A typical espresso machine in 2000 demonstrated a temperature fluctuation of up to plus-or-minus 6 to 12 degrees Fahrenheit. Today, the newest machines are stable down to 0.2 degrees or less, and baristas can trust that their machine is of a consistent brew temperature, freeing them up to focus on managing the other variables at hand.


Reg Barber Tamper

It's a little-known fact that any espresso tamper that you see that has the handle of one material or color and a piston/base of a different material or color is a Reg Barber copy!

Newer tamper designs have emerged over the past few years, but there's no question that the go-to barista tool has been the Reg Barber. The device itself is beloved, with its now-classic shape, balance, and quality, but Reg Barber the man himself, widely known as the nicest and kindest man in the entire specialty coffee world, takes the brand of Reg Barber from atop the espresso machine, straight into our hearts.

As always, comments welcome!

In the final installment, a last look at the decade past, and my pick for Specialty Coffee Person of the Decade.

The Decade's Top Ten in Specialty Coffee
Friday, January 01, 2010 - 02:30 AM - 5 years, 3 months ago   - 2. Other Coffee Blogs  -

The internet has been flooded with decade retrospectives, but I haven't seen any involving coffee so I thought it would be fun to try to put one together myself. Here's my list, in no particular order, of the ten most significant things in leading-edge specialty coffee in the decade from 2000 to 2009. I welcome your comments, edits, questions, criticisms, or outrage. The standard disclaimer about "This is mainly to inspire dialogue and discussion and not to make any definitive claims or declarations" applies. Enjoy!


In 2000, baristas from fourteen countries competed at the very first World Barista Championship competition. Created to be an educational tool as much as it was a showcase of talent, the WBC has emerged as the decade's most significant vehicle in spreading the message of quality specialty coffee throughout the world.

With over 60 participating countries from Argentina to Zambia, the WBC and its standards inspired the barista world to start paying attention to factors like consistent dosing and tamping, taste balance, and station management. As videos of the competitions started to find their way onto the internet a couple years ago, the specialty coffee industry had a showcase like none other.

In more recent years, the barista competitions have been able to promote ideals in coffee roasting, processing and cultivation, in addition to preparation and presentation. The icing on the cake is the development of the global community that has emerged surrounding the WBC and its enthusiasts around the world.

Capsule Coffee

Nespresso, Keurig, Senseo, Tassimo, Flavia, iperEspresso, ESE… though the first capsule coffee machines debuted in the 1980's, the 2000's, revenues from just the top four companies now total over $3 billion USD annually and represent one of the most accessible ways for consumers to engage specialty coffee.

As the leading-edge of the coffee industry began promoting specific origin coffees and a variety of roast profiles, the capsule-coffee makers followed suit, albeit in a pre-ground format of varying quality. The impact of this consumption category is undeniable, and the ease-of-use and consistency of these devices makes it a strong competitor to other brew-at-home equipment for many years to come.

PEARL Project

Birthed in 2000 at the Michigan State University Institute for International Agriculture, Drs. Dan Clay, Emile Rwanasirabo, and Timothy Schilling, aided by the U.S. Agency for International Development (USAID) the PEARL Project (Partnership for Enhancing Agriculture in Rwanda through Linkages) took the fledgling coffee industry of Rwanda and, with the help of specialty coffee buyers and traders, developed the vital infrastructure towards a world-class coffee origin country.

The reverberations have been felt throughout the specialty coffee world, and while Rwanda continues to develop its coffee industry with the SPREAD Project ("Sustaining Partnerships to Enhance Rural Enterprise and Agribusiness Development," which is focused on developing access to international markets), other developing economies with nascent coffee exports have found great inspiration by the successes in Rwanda, who just announced $50 million USD in 2009 coffee exports, more than double the 2000 export total of $22.4 million USD.

Intelligentsia, Stumptown, Counter Culture

There are certainly larger and more famous coffee companies out there, but it's hard to deny the effect that these three specialty roasters have had in the U.S. and throughout the world during the second half of this decade.

Often referred to as Intelli, The Stumptown, and CCC, the rise to prominence of these roasters ran parallel courses. So much so, that they appeared alongside one another as characters in Michaele Weissman's book, "God in a Cup." Commitment to the highest standards coffee quality, tireless promotion of their ideals, and a dedication to development work with producers at origin helped redefine what it means to be a specialty coffee roaster.

Of course, as in the 2008 book, the companies are celebrated for their personalities as much as their coffees. The reputations of Geoff Watts, Duane Sorenson, and Peter Giuliano had new entrants to the industry quickly saying, "When I grow up, I want to be a green coffee buyer!"

The impact of these three companies has only begun, and apart from their continued work in their respective markets, they have inspired a growing number of inspired offspring and emulators. Vancouver's 49th Parallel, San Francisco's Ritual, New York's Cafe Grumpy, and others started out as wholesale customers of the "Third Wave Big Three" before starting their own roasting operations.

Cup of Excellence

Utilizing a one-two punch of quality assessment and market trading, the Cup of Excellence program took the model of Kenya's Nairobi coffee auctions to eight Latin American coffee producing countries, and more recently back to east Africa.

The Cup of Excellence (CoE) awards quality scores to submitted coffees in each participating country, then awarding the top scoring coffees by selling them in an online auction. Hundreds of coffee lots have been auctioned to date, and thousands of coffee producers, traders, and buyers have reassessed their understanding of coffee quality, as well as the monetary value of coffee excellence.

The first CoE was in 2000, and ten years later, the brand is synonymous with the absolute highest ideals of specialty coffee: superb quality, rewarding excellence, and facilitating relationships.

Online Blogs and Forums

The power and influence of the internet continued its exponential growth this decade, and specialty coffee was not spared its impact. So much so, that in certain circles, it would seem that the importance of knowledge and information about coffee is in danger of outshining the importance of coffee quality itself.

The source of so much of the hoopla are the numerous online coffee forums and web-blogs that have popped up this decade. was the grandaddy of online coffee discourse, leading the way for sites like and Australia's Coffee Snobs for consumers and Coffeed and the Roasters' Guild forum for professionals.

Blogs gave enthusiasts and professionals alike a medium to share perspectives and information about coffee. This created an interesting and dubious phenomenon of the coffee-blogger, with the associated coffee-celebrity status bestowed upon the most prolific writers.

Forums and blogs have indeed created or fanned the flames of many of the controversies in the industry this decade, but they have unquestionably helped spread the lasting ideas and ideals vital to the development of specialty coffee.

The Coffee Wars: Starbucks vs. Dunkin Donuts vs. McDonalds

It was simmering for years, but in 2008 and 2009 the media couldn't get enough of the "Coffee Wars."

Starbucks' growth this decade was hitting full-stride when McDonalds and Dunkin Donuts decided to take on the Green Mermaid head-on. Both McD's and DD were founded around 60 years ago, and while Dunkin Donuts had already established itself as a major player with reportedly about half of its $5.5 billion dollar (in 2008) business coming from coffee sales, McDonald's has in its arsenal the sheer mass of its 31,000 locations (roughly double the number of Starbucks cafes).

Print and television commercial campaigns, bolstered by media stories about taste-tests and store closings and openings, had consumers worldwide choosing sides and declaring their allegiance.

Starbucks has been widely credited as being a significant gateway for consumers to later engage higher-quality specialty coffees. As more companies get involved in mass-market lower-end specialty, the future for the top-end specialty coffee market only looks better.


Perhaps the most misunderstood force in the specialty coffee industry, the 27 year old Specialty Coffee Association of America continued to mold, shape, and lead the global industry through the decade. Scarred by over-dramatized politics, financial scandals, and being the target of misconceptions, the SCAA's positive effects on the industry often go unrecognized.

The Roasters' Guild, Barista Guild of America, the Coffee Quality Institute and its numerous projects, the World and US Barista Championships, annual Symposium and Exposition, regional training events, and various certification programs have provided professional development for tens of thousands of coffee professionals.

Nowhere, however, do you see the fingerprints of the SCAA more than at coffee producing countries, through its various programs and standards, as well as the work of its staff and many volunteers. As the industry and global landscape changes, the specific work of the SCAA will change as well, but its continued importance and relevance is a certainty.

Roast Dates

Perhaps a small blip on the past decade's radar, the next few years will solidify the significance of the imprinting of the roast date on retail whole bean coffee packaging.

The inclusion of roast dates is a clear indication of a roaster's philosophy concerning freshness. Certain roasters measure "freshness" in months, while others measure it in days. While other considerations, such as roast degree, processing method, varietal, etc. do provide some indication of coffee quality, freshness standards influence how consumers and retailers purchase coffee in a unique way.

A huge hurdle for the industry and consuming public to overcome is treating coffee more like fresh produce instead of a shelf-stable product. Roast-dates and the resulting buying and consuming patterns are the most significant way to continue to address this.

Kopi Luwak

Whether you love it or hate it… or rather, whether you hate it or just dislike it, everyone working in specialty coffee has had to answer questions about Kopi Luwak coffee dozens of times.

It certainly wouldn't make anyone's "best coffees of the decade" list, but it certainly got people thinking and talking about coffee quality who might otherwise not. In a decade that popularized "a five-dollar cup of coffee" as a derogatory phrase for something that's unreasonably-expensive but commonplace, Kopi Luwak was a nice target for everyone's disgust… something that we could all comfortably poo-poo. (sorry).

Coming soon: Coffee of the Decade, Coffee Personality of the Decade, Roasting Device of the Decade, and Coffee Preparation Device of the Decade. Your nominations are welcome!

mixed messages
Thursday, October 22, 2009 - 07:25 PM - 5 years, 5 months ago   - 2. Other Coffee Blogs  - tonx
Today I got a rare communique in my inbox from the SCAA (Specialty Coffee Association of America), the big trade group that promotes specialty coffee, sets standards, and holds our industry’s annual trade show. Currently a delegation from the SCAA is in Addis Ababa meeting with representatives of the controversial new government run Ethiopia Coffee Exchange which has disrupted and created an uncertain future for much of the quality focused, direct trade coffee partnerships that have cropped up in recent years. Everyone who has come to love Ethiopia’s coffees has an interest in how this plays out. But that’s not what this morning’s press release was about: FOR IMMEDIATE RELEASE Former SCAA Executive Sentenced to Prison for Embezzlement from Association Long Beach, CA. U.S.A. (October 21, 2009) – The Specialty Coffee Association of America (SCAA) announced today that former Chief Operating Officer, Scott Welker, has been sentenced to federal prison for embezzling in excess of $465,000.00 from the association. … I get at most maybe 2 or 3 pieces of email per year from the SCAA, so it surprises me that this is appropriate subject matter for one of them. I can only assume that they’d like me to write about this “news” and share it with all 14 of my blog readers. But since I don’t feel qualified to explain their embezzlement scandal, how it happened, who was minding the store, or what measures have or have not been taken to assure it could never happen again, I’ll take a pass. Why no press release about the important talks underway in Addis Ababa? Who is in the delegation? What are their stated objectives? What is the SCAA’s position on the ECX? The SCAA is involved in something important and (presumably) positive. Would it not benefit them to go in armed with a publicly stated position or goal, maybe with the eyes of the press and awareness from its own membership? Even sensitive closed-door diplomacy would seem to benefit from at least an open window or two. I don’t want this to come off as inflammatory, it just strikes me that as an industry we don’t always make the best PR judgments. I’d much rather see press releases in my inbox from the SCAA about the serious work they’re apparently doing on behalf of quality coffee partnerships, not irrelevant news about old scandals they’ve yet to live down.

Leaked info
Sunday, September 13, 2009 - 01:42 AM - 5 years, 7 months ago   - 2. Other Coffee Blogs  -
From unnamed sources (none from within the company or the SCAA): The new hotness in single-cup brewing is coming soon. The "Bubbler." Agitation, baby!!! Ya heard it here first!!!

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